June 3rd 2023
Yasmine Mahmoudieh is Revolutionizing Plant-Based Design BY Anna Caccia
When I heard Yasmin Mahmoudieh’s speech at the Guest Lab on New Trends in Hospitality, Design and Contract in Milan on May 5th 2023, I was completely impressed and fascinated by the richness of her activities, her technical knowledge but especially by the seriousness with which she carries out her mission. She was born in Germany of mixed Persian-German parents.
“I want to inspire the world. To think of ways that we can transform our plastic waste products into beautiful objects. Turn a threat to our survival into a source of creativity, innovation and a practical solution.”
As an architect and impact designer after studies on Art History, Architecture and Interior Design at prestigious schools in Italy, Switzerland and America, Yasmine opened her first design office in Los Angeles, very young, at the age of 26.
She moved after ten years in Europe making a lot of experimentations and researches on sustainable materials and design, becoming a well-known and an award-winning architect, lecturer and consultant for many global organizations with an international presence. She is a visionary innovator using patented techniques and plant-based new materials (mycelium, cactus, vegan leather, skin of apple) in order to create ‘disruptive’ furniture, lasting objects and spaces to reduce carbon footprint and preserve the health of our earth.
“I want to make the world a more beautiful and sustainable place through my design and architecture work.”
She is convinced that creativity is the basis in architecture and design, an everlasting fuel to ‘save our planet’. Our pollution problems are very serious and require fast and conscious actions. This is the reason why her strongest desire is to induce architects to use new methods and new resources – more respectful of nature and our human needs – for their creations.
Her projects are numerous and diversified, but the main applications of her art are Luxury Hotels, Offices, Museums, Shopping malls and mixed-use facilities spread throughout the world. Spaces and objects with an ergonomic design and a multisensorial allure in order to please also our psychological and physical nature. She was also the designer for the Airbus A380. A multidisciplinary approach with a clear intention.
“Don’t do something different if it’s not better.”
Today Yasmine Mahmoudieh is based in London and Milan and founded as Digital Entrepreneur an online store IMPACTDESIGNNOW, where she offers her collectibles and all non-limited editions. It includes #FlowChair, #FlowniversumMainCollection and Limited Collection, all made of recycled ocean plastic, with a modern and stylish design reducing waste and 3D printed, which had a great resonance after the showcase at the Design Miami/Basel 2022 and after her presentation at the World Economic Forum in Davos, January 2023. Together with numerous impactful international entrepreneurs, sharing their achievements for a better future.
But it’s with her latest exhibition at Biennale Architettura in Venice (20 May to 26 November 2023), that Yasmine proposed with Metamorphosis 1-4, a solution to the existing ocean plastic condition with the creation of a NFT series.
It expresses a wave transforming into beautiful vases and chairs, a way to demonstrate how bio materials like mycelium can revolutionize the entire industrial production in allfields. Mycelium offers unlimited possibilities because it is the root of a fungus, a renewable resource, which can be cultivated in brief time and can decompose naturally over time.
It can be fused with waste and can be employed instead of plastic to produce food, furniture, fashion and design. A revolutionary discovery to create solid mouldable structures and its application could be excellent also in Luxury Hospitality, another Yasmine Mahmoudieh’s field of action (Resort Hotel Kempinski Berchtesgaden – four times winner of the World Travel Award and named as ‘One of the 100 Most Beautiful Hotels in the World’ and Radisson SAS Hotel Copenhagen, 5 star Hotel, designed by her).
“A hotel is like a mini-city; there’s a mix of public and private areas that have to function and work together. And just like a city, a hotel only has so much space, so you have to plan accordingly by using clever techniques along the way.”
“The Y” is an innovative Hotel concept that celebrates the essence of each destination, immersing guests in ‘authentic Experiences’. According to my vision and my design concept, “The Y” redefines sustainable luxury, setting a new standard for environmentally responsible hospitality.
At the core of “The Y” is material wellness, where organic and recycled materials replace traditional building and design elements. With an emphasis on sustainability, the brand goes beyond eco-friendly materials, ensuring guests are surrounded by a toxin free environment.
The integration of biohacking principles and longevity concepts further enhances the guest experience, promoting holistic well-being during their stay. “The Y” aims to be carbon negative, actively contributing to combatting climate change. Through innovative practices and renewable energy sources, the hotel strives to have a positive impact on the environment.
Celebrating the local culture, “The Y” creates also authentic experiences that reflect the unique DNA of each destination. With my visionary leadership and the brand’s commitment to innovation and cutting-edge design, “The Y” pioneers a future where exceptional hospitality and environmental responsibility seamlessly coexist. By embracing a harmonious blend of luxury, sustainability, and local authenticity, I aim to offer guests an extraordinary and mindful travel experience, that leaves a lasting positive impact. A transformative experience: a holistic approach to well-being.
This global brand with a local DNA embraces local culture and cuisine, inspiring guests to thrive, connect, and embrace sustainable living.