We are a premium online destination and luxury shopping experience for those who seek to live a cruelty-free lifestyle. We offer a carefully curated selection of the finest vegan fashion, beauty, and lifestyle products from the most innovative and socially responsible brands. We are committed to ensuring that every product we sell is ethically made with the highest quality materials, so that our customers can indulge without compromising their values. Our philosophy is to redefine luxury in a way that reflects our values of sustainability, transparency, and compassion for all living beings. We are committed to ensuring that every product we sell is ethically made with the highest quality materials, so that our customers can indulge without compromising their values. Our objective is to create a community of mindful consumers who share our vision of a world where animals are respected and protected; where style and ethics coexist.
We’ll explain what really happens to animals in the consumer industry, so you can make better choices.
We’ll inspire you to be more mindful of what you buy and why, because when you choose vegan, you choose kindness and compassion. Join us on the journey.
The Tapanuli Orangutans are critically endangered because their tropical forest habitats on the Indonesian island of Sumatra are being cleared for agricultural plantations, notably for the production of palm oil.
The facts are indisputable. Animal agriculture causes water and air pollution, loss of biodiversity, deforestation, and coral reef degeneration.
Livestock farming produces 18% of greenhouse gas emissions worldwide, more than vehicle emissions. 30% of the earth’s land and 16% of its freshwater resources are used for livestock farming. 1/3 of the world’s grain production is wasted as animal feed.
If the entire planet went vegan, it would end deforestation, soil degradation, greenhouse gas emissions linked to meat production, slow climate change, and secure our global food supply.
Javan Rhinos: The most endangered species on our planet, with only 76 remaining in Indonesia.
The Javan Rhino has become the most endangered animal in the world due to poaching and habitat loss.
African Elephant: The number of African Savanna elephants has decreased by at least 60% over the last 50 years.
It’s time to face the facts: animal agriculture is unsustainable and killing our planet.
Researched and fact-checked companies that are vegan and cruelty-free.
Researched and fact-checked companies that are not vegan and not cruelty-free.