• Ireland
  • Writer

Jessica Moynihan


Meet digital creator and luxury vegan content writer, Jessica Moynihan from Killarney, Ireland. Sharing ideas of vegan products and locations in the luxury sector, and helps others to live more ethically every where she goes, and on her IG page, @luxegan. With a background in Art and Design, her work is centered around sharing her favorite vegan products and locations within the luxury niche.

As a young child, Jessica became a vegetarian as the notion of eating eating animals felt intrinsically wrong to her. What inspired her to become vegan was the blessing of meeting her two sheep ‘sons’ Lamby and Brownie. She began to question how even though she did not eat animals, by wearing their wool or consuming their milk, she still was indirectly contributing to the meat trade that kills 5 month old lambs….just babies….and she could no longer be a part of that anymore. The story of Lamby and Brownie began about three years ago when both sheep were born on a sheep farm and orphaned within their first week of life, as their mothers died in child birth. Lamby in particular was very ill, having difficulty adjusting to the artificial milk formula. Because of her tender heart, Jessica had the time and the love, so she decided to take him in. He was so tiny and she knew absolutely nothing about raising sheep! Like a human baby, newborn lambs need to be fed every four hours. With care and dedication he grew stronger, began to love his food and enjoy play dates with his brother Brownie on the farm. It didn’t take long before Jessica thought of him as her own and couldn’t return him to the farm at five months old… knowing the reality of what his fate would be….it was then that she decided to buy both Lamby and Brownie so they could live their lives peacefully and to the fullest. Both boys are now 3 years old and enjoy their morning and evening petting as well playing with their toys.

Sheep have a natural lifespan of approx 12 years, similar to dogs. Once sheep get to know you they show you who they are, each with their own personality and interests, which one wouldn’t normally get to notice from a distance. Just like dogs and cats they express love, appreciation, excitement, joy amongst other emotions. As she is a private person, this story of how and why she became vegan is one definitely worth sharing, this experience changed her life forever. She hopes that by sharing how and why she became vegan inspires others to take the same paths as veganism sacrifices nothing while gaining everything.

Jessica’s journey into veganism has taken her to amazing places to discover which she shares on Instagram. Her luxury vegan fashion finds include designers such as Alexandra K, a vegan luxury handbag and accessories brand from Poland;  Devinto Design, an eco and ethically conscious clothing brand established in Montreal;  Labante London, luxury vegan clothing, shoes, and accessories born out of love for the animals and the planet; Matt and Nat, Montreal, vegan luxury fashion made from recycled materials;  Blue District, fashion designed for mindful trendsetters out of LA;  JW PEI, a LA-based accessories vegan luxury brand founded by a husband and wife duo; THE MOIRe, Milan, bags and accessories with the aim of creating a brand that is ethical and eco-friendly; Ashoka, Paris, luxury high-end, ethical, vegan luxury handbags.

Her recommendations for luxury vegan travel places to go include The Europe Hotel and Spa overlooking the stunning scape of Killarney; the old-school classic, 5-star hotel and spa Muck Ross Park Hotel in the heart of Killarney National Park; and Beenbane Beach, Bali.

In her own words, ‘there are so many great vegan-friendly products and locations available, we don’t need to invest in cruelty nor compromise on quality because of our lifestyle and beliefs; it is really not that hard of a lifestyle to adapt to once you know where to go, what to buy, and what to replace from your previous life!’

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