With the growing trend of celebrity beauty and lifestyle brands, many A-listers are busy launching and promoting their own products when it’s not their latest new single or movie.
Many of these unique brands are vegan and cruelty-free. These celebrities dipping their toes in product creation are consciously choosing compassion and promoting veganism while also keeping an eye on sustainability. Many of them have adopted a vegan lifestyle themselves and also make a point of contributing to social causes.
Here are 10 vegan beauty and lifestyle brands unveiled by celebrities in recent years.
GXVE by Gwen Stefani
For singer-songwriter and three-time GRAMMY Award winner Gwen Stefani, makeup has been a lifelong love and passion, one that she plays tribute to with the birth of her own makeup brand called GXVE (pronounced “give”). All product ingredients are “clean”: cruelty-free, sustainable and vegan, and some products like the eyeshadows and eyebrow pencils come in eco-friendly refillable packaging.
Le Domaine by Brad Pitt
Hollywood superstar and film producer Brad Pitt dreamed up Le Domaine with the aim to “slow the process of aging skin”. This luxury brand of skincare products is sustainable and vegan and comes packed in eco-friendly reusable packaging. The magic anti-aging ingredient here is a patented formulation made from grape pomace, the leftovers of grapes once they’ve been pressed for wine. These are sourced from Château Miraval, his own winery located in the south of France.
LolaVie by Jennifer Aniston
This certified vegan and cruelty-free hair product line was developed by Hollywood actress, producer, and star of the sitcom Friends, Jennifer Aniston, and unveiled in 2021. The LolaVie website describes its products as “effective, smart, and unfussy – ones that solve real problems without the fluff”. Her frizz-fighting hair products created a splash, with the line reaching $15 million in sales just a few months after their launch.
Pleasing by Harry Styles
Multifaceted singer, songwriter and actor Harry Styles started up a cruelty-free sideline in 2021 with the creation of his brand Pleasing. This vegan, cruelty-free, and gender-neutral line that “prioritizes people and the planet” is made up of facial skincare products and a range of nail polish. The brand contributes to Covenant House, an organization providing social services and safe spaces to the LGBTQ+ community and young adults faced with homelessness in 34 cities across six countries.
Stella by Stella McCartney
Sustainability and cruelty-free have always been the principles behind Stella McCartney’s creations. “I don’t want to kill animals; I don’t want to kill the planet. I’m deeply invested in trying to be a good citizen of Mother Earth and a businesswoman and a fashion designer,” she told Vogue magazine. The daughter of singer-songwriter Paul McCartney and the late photographer and animals rights activist Linda McCartney, added a vegan skincare line to her product portfolio in collaboration with LVMH Recherche. Stella is a range of luxury cleansers, serums, and restorative creams made with 99 percent natural-origin ingredients.
Rare Beauty by Selena Gomez
“I love animals more than I love most people, not kidding,” announced singer, actress, and producer Selena Gomez shortly after she made the switch to a vegan diet in 2013. Then in 2020 she unveiled Rare Beauty, a 100 percent vegan and cruelty-free range of make up and skin care products. This brand built on compassion donates one percent of all proceeds from its products to The Rare Impact Fund to support access to mental health resources for those in need of them.
Homecourt by Courteney Cox
This range of fragrance-infused beauty products for the home is the creation of Courteney Cox, the actress and star of Friends and Scream. The Homecourt line includes surface cleaners, hand and dish soaps, candles, and room deodorants in four custom-crafted scents. Ingredients are non-toxic, vegan, and cruelty-free, and free of allergens, while the product bottles are made of recycled materials and designed by Cox herself.
Humanrace by Pharrell Williams
Grammy Award winning singer Pharrell Williams, best-known for his uptempo song “Happy” has a mission “to empower all people in their pursuit of well-being.” In 2022, and with this intention in mind, he unveiled Humanrace, a gender-neutral skincare brand made up of a range of skincare, bodycare, and suncare products. Everything is 100 percent vegan, cruelty-free, and fragrance free, while the packaging is made of sustainable recycled plastic.
Florence by Mills by Millie Bobby Brown
Made from “clean” natural ingredients and fruit and vegetable extracts, this exclusive collection of skincare and make-up products doesn’t contain any animal products or anything considered unsafe for consumers or the environment. Florence by Mills is the brainchild of star Millie Bobby Brown of Stranger Things, the hit science fiction series. This vegan brand shares the love by donating regularly to the Olivia Hope Foundation in honor of the memory of Brown’s friend Olivia who suffered from Acute Myeloid Leukemia.
Kora Organics by Miranda Kerr
For Victoria’s Secret supermodel and businesswoman Miranda Kerr, KORA Organics has been a pet project for over 10 years before expanding internationally in 2017. She had decided to create her own range of certified organic skincare products because she was unable to find any that met her needs. The collection includes high quality serums, cleansing oils, and face creams for mature skin. “KORA’s products are not tested on animals—they are tested on me,” declares Kerr on the KORA Organics website. Almost all products are made entirely of vegan ingredients, except for one: the Noni Glow Face Balm contains beeswax.